Sportiqe has teamed up with Jockey, a leading apparel supplier best known for its innovative underwear offerings, to collaborate on the “There Is Only One” Jockey apparel collection that combines fashion-forward garments with the comfort of loungewear. Sportiqe’s hip, trendsetting design influence will support Jockey’s effort to reach younger consumers.
“We wanted to create a line for Jockey that’s cool, exciting and fun that consumers can wear every day,” says Jason Franklin, Co-Founder and Principal of Sportiqe. “We’re thrilled to team up with such a distinguished brand that is a household name all over the world.”
The There Is Only One Jockey clothing collection, which consists of men’s and women’s pieces, includes basic cotton tees, tanks and hooded sweatshirts. The fashion is athletic, with the Jockey logo seen on numerous pieces as well as the slogan “There is Only One.” The line ranges in price from $30-$70 and will be sold in select retailers and on the Jockey website.
“This Sportiqe for Jockey collection is unlike anything people have seen from Jockey in the U.S.,” said Jockey Chief Marketing Officer Dustin Cohn. “Jockey is one of America’s favorite and most trusted brands, and this partnership with Sportiqe creates a broader platform for Jockey, taking the brand to a younger consumer in a fashionable, relevant way.”
The Sportiqe for Jockey collection will be designed, manufactured, and sold exclusively by Sportiqe. The co-branded line will be introduced to the market at Project NYC on July 22-24, 2012.